Book Review: The Dip by Seth Godin

Mar 13

I just finish reading the book “The Dip” by Seth Godin.  It is a very nice book with a unique perspective, quitting.  This book actually encourages the readers to quit, which is of course against what society always says, “Never give up or Never quit!”.  However, Godin is not suggesting just quit because you want to, but quit with a strategy.  Quit projects or ventures that are not worth pursuing, that are prohibiting you from being the best in the world at your ultimate goal or quit doing something that doesn’t bring great value to you at the end.

There are three options in this book, that an individual needs to choose from in regards to knowing when to get and when to press on.

  1. “The Dip” – Anything  in life that is worth doing, is controlled by the Dip.  At first you love it, having a great time, but then it gets tough “the Dip”, which at this point meaning people quit, but if you really love it, you stick with it because a Dip rises again.  You just have to hold on during the down time and press through.
  2. “The Cul-De-Sac” – Is the ‘dead end’.  Basically, it  a situation where you work, work and work some more, but never get any where.  There is no value, you are just going through the motions.  At this point QUIT!
  3. “The Cliff” – A situation you cannot quit until you fall off, and the whole thing falls apart.

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